Health insurance help for Arkansas residents
Compare Medicare, health insurance marketplace plans and Medicaid in Arkansas, with a guide for every county and each major city, reviewed by a licensed agent.
- Reviewed by Richard Lander, licensed agent (NPN 21255551)
- No cost to call
- No obligation to enroll
What is different about coverage in Arkansas
Arkansas Medicaid, branded ARHOME, is administered by the Arkansas Department of Human Services, and while Arkansans enroll in ACA plans through HealthCare.gov, the state itself sets the rules those plans follow. Arkansas Medical Insurance's phone help for Arkansas callers -- Medicare, ACA, life, or supplemental coverage -- costs nothing.
- ARHOME (Arkansas Health and Opportunity for Me), the state's Medicaid program run by the Department of Human Services, is the place to start for eligibility or enrollment changes.
- Arkansas is one of just two states running its own state-based exchange on top of the federal HealthCare.gov enrollment platform -- you still enroll at HealthCare.gov, but the Arkansas Insurance Department sets which plans and carriers are offered.
- AR SHIIP (Senior Health Insurance Information Program) offers free Medicare counseling at 1-800-224-6330, run by the Arkansas Insurance Department and separate from Arkansas Medical Insurance's own free phone help.
Worth knowing: Arkansas and Oklahoma are the only two states that run their own state-based marketplace while still using HealthCare.gov's federal technology to enroll people -- a hybrid setup that puts plan approval and rate review in the Arkansas Insurance Department's hands even though the enrollment website itself is federal.
Coverage questions we help Arkansas residents with
Health plans (ACA marketplace)
How Arkansas’s marketplace works, who qualifies for help with costs, and when you can enroll.
Medicare
Turning 65, Medicare Advantage, Medigap and drug plans, with Arkansas’s free counseling program.
Medicaid
Where to apply in Arkansas, and what to do when your coverage changes.
Arkansas by county
Medicare Advantage plans and marketplace premiums are set county by county, so the plans open to you depend on where in Arkansas you live. Start with your county.
Major Arkansas cities
Arkansas colleges and universities
- University of Arkansas
- Arkansas State University
- University of Arkansas for Medical Sciences
- University of Central Arkansas
- Arkansas Tech University
State bird: Northern Mockingbird
Mimus polyglottos. Arkansas’s official state bird, shown here as a local touch.
Photo: Rhododendrites (CC BY-SA 4.0), via Wikimedia CommonsCommon Arkansas questions
Where do I shop for ACA health plans in Arkansas?
Arkansas residents shop through HealthCare.gov (federal Marketplace, Arkansas state-based exchange oversight) (https://www.healthcare.gov/arkansas/). An independent agent such as Lander LLC can explain the plans for you, but the marketplace is the only place premium tax credits are applied.
How do I apply for Medicaid in Arkansas?
Medicaid in Arkansas is run through Arkansas Department of Human Services (DHS) -- ARHOME (https://humanservices.arkansas.gov/). Eligibility depends on income, household size and other factors, and it is decided by the state, not by an insurance agency.
Who regulates insurance in Arkansas?
Arkansas Insurance Department (https://insurance.arkansas.gov) regulates insurance companies and agents in Arkansas. You can use it to check that an agent or company is licensed and to file a complaint.
Is there free, unbiased Medicare help in Arkansas?
Yes. Arkansas SHIIP (Senior Health Insurance Information Program) (1-800-224-6330) offers free Medicare counseling through the State Health Insurance Assistance Program (SHIP), separate from any insurance agency.
Does Arkansas Medical Insurance cost anything to use?
There is no cost to call or to speak with an agent. Insurance premiums and plan costs are set by the insurance companies and are separate from our help.
Talk with a licensed agent about Arkansas coverage
Call Lander LLC to go over your options. There is no cost to call or to speak with an agent, and you are never required to enroll in anything.
Call 855-367-1095Reviewed by Richard Lander, licensed insurance agent (NPN 21255551), Lander LLC. Last updated October 3, 2026. This page is educational and is not a quote, an offer of coverage, or legal or tax advice.